Crazy about colour? Nuts over nail polish? Welcome to our world. Here at RUSE, every conceivable shade and hue will come alive to make your nails look nattier than ever. Subtle or bright, sparkly or matte; you name it, we have it. As simple as that!

Archana Rathi, founder of RUSE, was obsessed with colours as a child. Crayons and crafts were all good and well; but what truly caught her fancy, was the fabulous fluidity and captivating colours of her mother’s nail polish collection!

And so, the magic and mischief began. When she thought no one was looking, Archana would sneak off and mix her mother's nail paints to create nifty new shades of her own. As the curious little girl grew into a woman, so did her ability to create a cornucopia of colours. And voila, RUSE was born.

Nothing dresses up the day as quickly as a few swift strokes of sublime nail colour. Archana's ultimate dream is to share those special little moments of bliss in a bottle, with you.

YOU are her muse. Welcome to RUSE.